**Please note: Email reports will be available starting March-April 2025. You will receive the reports at the start of each month. If you have recently upgraded your website to go live, you will receive your first report once you have been online for one full month, sent at the beginning of the next month.
Your monthly website performance report provides key insights into how your website is performing, helping you track trends and make data-driven decisions. Rocketspark is here to support you and see your website become successful. Make sure you join our webinars for more support and reach out to the Rocketspark team for guidance!
In this guide, there are resources to help you with your website success. While there are many factors to having a successful business online, follow the basics and keep being consistent with your efforts.
FAQ: Common Questions About Your Report
Understanding Your Report
Your report may include the following key metrics (some metrics may not be included based on your subscription plan and usage: different reports)
| Website Sessions: | Forms Received: | Mobile Calls: | Sales: |
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The total number of visits to your website over the month, including all interactions within each visit.
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The number of form submissions sent from visitors if you have a form on the website.
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The number of direct calls made from your website on mobile devices if your phone number is on the website.
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If you have a store, the "sales" metric means the total revenue generated from all orders on your website for one month. |
Performance Trends: Each metric will indicate whether performance has increased or decreased compared to the previous month.
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| Increased value: This means that your website performance metrics have increased from the previous month. | Decreased value: This means that your website performance metrics have decreased from the previous month. | No change: This means that your metrics have remained steady with no change from the previous month. | This means that your store is offline, so there are no sales to show. You can turn your shop back online within the store preferences. |
How to Improve Your Website Metrics
If your website's performance has decreased, here are some actionable steps to improve each metric:
1. Increase Website Sessions
Sessions are the number of visits your website receives if you have connected Google Analytics.
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Optimise SEO: Use relevant keywords in your website content and meta descriptions to rank higher on search engines.
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Here is a walkthrough of important SEO factors and an SEO checklist to cover.
- The Rocketspark team can also get you in contact with an SEO specialist whenever needed.
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Promote on Social Media: Share website content, blog posts, or promotions to drive traffic.
- You can use tools such as Canva to create Instagram post templates and Facebook post templates
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If you have not already done so, connect your website to social accounts: Why should I use social media on my website?
- Create landing pages: Landing pages are effective for increasing website traffic because they focus on a single goal, providing targeted content that attracts and converts visitors!
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Run Paid Ads: Consider Google Ads or social media ads to attract more visitors.
- Here is how to get started with Google Ads
- The Rocketspark team can also get you in contact with an SEO specialist to get this set up for you!
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Regularly Update Content: Keep your website fresh with new updates or featured content.
- Feel inspired by looking at the Rocketspark websites of the month created by our design partners: Site of the month
- Use our Flint AI content writer to make things easy: Flint - Full Page Generation
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Homepage: Make sure your homepage is engaging and catches the eye of the visitor with content and a user-friendly layout
- Follow our easy-peasy homepage guide to see if there are elements you could apply on your homepage: Homepage guide
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Leverage Email Marketing: Send newsletters or promotional emails linking back to your website.
- One tool you can use for email marketing is Mailchimp connected to Rocketspark: How do I connect my website with Mailchimp?
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Blogging: Regularly publish blog content with valuable information that attracts visitors and improves SEO.
- You can use our Flint AI blog writer to auto-create SEO-rich blog posts based on your industry and best practices: How to use Flint AI to auto-create blog posts on Rocketspark
2. Get More Form Submissions
Forms received is the number of enquiries visitors submit through your website using a form.
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Improve Call-to-Action (CTA): Ensure forms have compelling CTAs like "Get a Free Quote" or "Sign Up Now."
- Here is how to add buttons to your website: How do I add buttons to my website?
- Here is how to add buttons to your website: How do I add buttons to my website?
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Simplify Forms: Reduce unnecessary fields and make it easy for visitors to complete the form.
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We reccomend using heading sections in forms to make forms very user-friendly for visitors to fill out: How to add heading sections throughout a form
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We reccomend using heading sections in forms to make forms very user-friendly for visitors to fill out: How to add heading sections throughout a form
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Place Forms Strategically: Ensure forms are easy to find on key pages like the contact page, homepage, services page, or site-wide footer.
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Simple menu set-up: It is important that your menu is easy to read and has all important pages highlighted for customers to navigate.
- You can add a header button in the menu, which will make your most important page stand out. For example, if you want more enquiries, have "contact" in a menu button.
3. Increase Mobile Calls
The mobile calls metric only picks up the number of calls from your website when a visitor clicks your number from their mobile phone device. This metric may be higher than expected, with users finding your number on a desktop and manually entering it on their mobile.
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Make Your Phone Number Visible: Place your contact number prominently on all pages.
- You can add your phone number in your mobile menu and throughout the website, which is a clickable number to call directly: How to add a mobile number?
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Highlight Contact Information: Emphasise your phone number in your CTAs, landing pages, contact page and within your sitewide footer.
4. Boost Revenue from Orders
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Enhance Product Pages: Use high-quality images, compelling descriptions, and clear pricing.
- Make sure your product images fit your store's layout best: How do I change my product image shape?
- If your product images are low-quality, we would reccomend getting a professional photographer to capture your products best!
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Offer Discounts or Promotions: Encourage sales with limited-time offers.
- You can have coupons and promotions for your store.
- For any sale in your store, highlight this through an announcement bar, you could use a sitewide popup, and feature content on your home page.
- Create store landing pages: A well-structured landing page can guide visitors directly to a product or promotion, reducing distractions and increasing the likelihood of a purchase.
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Send Follow-up Emails: Remind potential customers about abandoned carts or offer recommendations based on past purchases.
- You can use Mailchimp to identify users who abandoned their cart to send out email marketing too: How do I connect my Rocketspark store with Mailchimp Ecommerce?
- Show related products: When a user is adding products to their cart, capture their interest by displaying other products that they may like.
- Add products to Google Shopping: Google Shopping is a powerful tool for online stores, helping businesses increase visibility, drive traffic, and boost sales.
FAQ: Common Questions About Your Report
1. How often will I receive this report?
You will receive a report every month summarising your website’s performance over the past 30 days.
2. What does the percentage increase or decrease mean?
The percentage shows how much your performance has changed compared to the previous month. A positive percentage means growth, while a negative percentage indicates a decline.
3. Why are my numbers lower this month?
There can be seasonal fluctuations, changes in marketing efforts, or decreased website traffic due to various factors. Review the improvement steps above to boost performance.
4. How can I track these metrics more frequently?
You can log into your Rocketspark dashboard to see live website analytics and monitor trends more closely.
5. Can I compare my reports over multiple months?
Currently, the report provides a month-to-month comparison. We reccomend storing each monthly report on your device to easily compare data over time!
6. What if I need more detailed analytics?
If you require more in-depth analytics, consider logging directly into Google Analytics for a deeper dive into visitor behaviour, traffic sources, and engagement.
7. Can other team members receive the email reports?
Yes! You can have as many other email accounts receiving the email reports. Once you log into your dashboard, go to the "My Account" settings and enter any additional emails. Please note, if your admin email (owner of the account) still wants to receive the reports as well as optional others, you will need to enter the owner email address in this section. How to change the email recipient that receives website performance reports
8. How do I unsubscribe from email reports?
You can unsubscribe to the website performance email reports once you log into your dashboard and go to the "My Account" settings. There will be a toggle to unsubscribe. How to unsubscribe from website performance reports
If you are concerned about your website's performance and need extra help, we can get you in touch with a best-suited website designer if you fill out this form. The Rocketspark team can also provide you with a site review with personalised tips for your business for a small fee, please contact support for this offer!