How to Set Up Google Analytics for Your Clients' Websites

Designing beautiful websites is just the beginning. To truly empower your clients, it's essential to help them understand how their website is performing—what’s working, what’s not, and how visitors are engaging with their brand.

By setting up Google Analytics (GA4), you give your clients the tools to measure their website’s success and track visitor behaviour to make smarter business decisions. Plus, it's a simple way to add more value to your services and stand out! This guide will walk you through the process of setting up Google Analytics for multiple client websites—making it easy, efficient, and stress-free.

*If your client already has a Google Analytics account, you can get access by your client inviting you as an admin user to their account: How a client can invite a partner to existing Google Analytics account. Further skip to Step 7 of this guide for this client. 

Step 1: Prepare the Essentials

Before you dive in, gather these details for each client:

• Client Name
• Website URL
• Industry Category
• Time Zone
• Currency
• Client's best contact email (for access permissions)

Step 2: Create a Google Analytics Account

1. Go to Google Analytics.
2. Sign in with your Google Account (or create one if needed).
3. In the left-hand menu, click on Admin.
   
   
   
4. On the top right, click the Create dropdown and click Account
   
   
   
5. Fill in the details:
   • Account Name: Use the client's business name for easy identification.
     
     
     
   • Select the appropriate Data Sharing Settings.
     
     
6. Click Next.
   

Step 3: Set Up a Property (The Website)

1. Property Name: Use something clear like “ClientName Website.”
2. Reporting Time Zone: Set to the client's location.
3. Currency: Choose the relevant currency for their business.
4. Click Next.
   

Step 4: Add Business Information

1. Select the Industry Category.
2. Choose the Business Size.
3. Click Next.
   
   
   
4. Specify how the client intends to use Google Analytics (e.g., to measure customer engagement).
5. Click Create.
   

Step 5: Accept Google's T&Cs

1. Choose your client's country. 
2. Tick to accept the T&Cs
3. Click "I Accept"
   

Step 6: Create a Data Stream (For Website Tracking)

1. Select Web as the platform.
   

   

2. Enter the client’s Website URL.
3. Add a Stream Name (like “Client Main Website”).
4. Click Create Stream.
   

Step 7: Install Google Analytics on the Client's Website

1. Click the arrow next to the new property for your clients website.
   
   
   
2. Skip the manual set-up (click the x icon)
3. Copy the Measurement ID (G-XXXXXXXXXX) on your device.
   
   
   
4. On a new tab, navigate to your Rocketspark design studio and log into the client's website. 
   

   
   
   

5. In the dashboard, go to the "Get Found SEO" section.
   
   
6. Paste the GA4 Measurement ID copied on your device into the Analytics box and save.
   

Step 8: Connect the GA4 graph to Rocketspark. 

1. Go back to the client's dashboard and click Connect Google Analytics
   
   
2. Choose the Google Account you used to set up the Analytics property.
   
   
   
3. Click Continue.
4. Important: Confirm all permissions and then click "Allow" 
   

5. Select the correct Google property or your client's website.

A Google Analytics graph will now appear on the dashboard! Here is how to understand the data that you can share with your client: How to understand your Google Analytics Graph and data on Rocketspark

Step 9: Email reports (optional recommendation)

Each month, your client will receive email reports. This is best to keep track of how the website is performing with website traffic, etc. We recommend that you add your partner email address to also receive the email reports. This can help build stronger relationships! If you notice that a client's website has not been performing well for a month, you can get in touch to offer support!

1. In the client's dashboard, go to My Account
   
   
2. Scroll down and add both your email and your clients' emails, separated by a comma (if you don't want clients to receive reports, only add your email).
   
   

Here is how to understand the email report data and improve metrics: How to Make the Most of Your Monthly Website Performance Report

Step 10: Give Clients Access (optional recommendation)

If you want to provide your client access to the Google Analytics account, you can do so, which is recommended. 

1. In Google Analytics, go to Admin > Account Access Management.
2. Click + Add Users.
3. Enter the client’s email address.
4. Assign the right permission level:
   • Viewer (for basic access)
   • Editor (to allow setup changes)
   • Admin (for full control)
5. Click Add.

*If you end up leaving your partnership with a client, you can transfer the ownership of the Google Analytics account to your client: Transfer ownership of a Google Analytics account

Step 10: Repeat for Each Website

Repeat Steps 2 to 10 for every client you're working with. 

Please contact support@rocketspark.com if you have any questions.