Search engines and AI tools like ChatGPT, Gemini, and Perplexity rely on structured data (called schema) to understand your business — who you are, what you do, and how trustworthy your information is.
Adding business schema helps Google and AI assistants display your business details more clearly in search results, and increases the chance of being referenced by AI tools.
You can manage your business schema settings directly inside your Rocketspark dashboard.
Go to your Rocketspark Dashboard → Get Found (SEO/Geo) and scroll to the bottom of the page.
Toggle Enable business schema to start.
From here, you can add details about your business type, contact information, location (if applicable), and customer reviews.
Local vs online or national business
When enabling your schema, you’ll choose between Local business and Online or national business.
This helps search engines understand whether your business has a physical location that serves customers directly — or operates more broadly online or across regions.
Choose Local business if:
You serve customers face-to-face at a store, studio, or office.
You provide services within a specific area (for example: cafés, salons, plumbers, real estate agents, retail stores).
Local businesses use the LocalBusiness schema type. You can either share a full street address (great if customers visit you in person) or set yourself up as a service area business (perfect if you travel to your customers, or cover a wider region). Either way, search engines can still show your business in local search results.
Choose Online or national business if:
You operate completely online, or across multiple cities or countries.
You don’t have a single physical address where customers visit you.
These businesses use the Organization schema type. It focuses more on general business information like your name, website, and contact details — not a location.
Filling out your business information
- Firstly, enable business schema - any changes you make after enabling business schema will automatically save.
- Choose if your business is local or only/national
- Add your business name
- Select your business type from the dropdown.
If you’re a local business, you’ll see options like Food Establishment, Financial Services, etc. If you’re an online or national business, you’ll see broader categories such as Corporation or company, Educational organisation etc.
Can't find your industry? Read more here - Sub business type. Some local business types have an additional dropdown for sub-categories.
For example, choosing Food establishment lets you select Restaurant, Bakery, etc.
- Add your website domain URL - https://www.yourbusiness.co.nz - this needs to be a live domain name.
- Add your business email and phone number so search engines can confirm your credibility and provide better contact info in search results.
- Write a short sentence describing what your business does. Keep it simple and relevant — around 1–2 sentences (250 characters max)
Example: “We help clients across New Zealand with custom website design and SEO.”
Business location (Local businesses only)
Physical address or service area business?
Once you've selected Local business, you'll see two options at the top of the Business location section:
- Has a physical address: choose this if customers visit you at a set location, like a shop, café, salon, or office.
- Service area business: choose this if you go to your customers, or cover a wider region without a single public address. Think plumbers, mobile dog groomers, electricians, photographers, or cleaners - with no physical street address.
If you have a physical address
Pop in your street address, country, city, postcode and region. This is what Google uses to place your business on the map and show you in local search results.
If you're a service area business
Instead of a street address, you'll see a Service area field. Add the regions you cover, for example "Waikato". You'll still need to fill in your country, city, postcode and region so Google knows roughly where you're based, even if customers don't visit you there. Google will still show your business in local results for the areas you serve, no public street address needed
What if I work from home but don't want my home address public?
Switch to Service area business. You can list the region you cover without sharing your home address, and Google will still help local customers find you.
Customer reviews
This section lets you add structured data for your public reviews — for example, your Google or Facebook ratings. Only include ratings that are publicly visible on trusted third-party sites like Google, Facebook, or Trustpilot.
Fields:
Review URL: Link to your reviews (e.g. your Google Business Profile page).
Number of reviews: The total number of public reviews.
Average rating: The average rating (e.g. 4.6).
Best rating: Usually “5”.
Example:
Review URL:
https://www.google.com/maps/place/YourBusiness/reviews
Number of reviews:87
Average rating:4.8
Best rating:5
Example schema previews
These are examples of how your schema might look behind the scenes. You don’t need to write this code — Rocketspark automatically generates it for you.
Local business example.
Scenario: A café in Hamilton with public reviews
{
"@context": "https://schema.org",
"@type": "CafeOrCoffeeShop",
"name": "Coop Café",
"url": "https://www.coopcafe.co.nz",
"description": "A friendly café in Hamilton serving locally roasted coffee and fresh baked goods daily.",
"telephone": "+64 7 123 4567",
"email": "hello@coopcafe.co.nz",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "Hamilton",
"addressRegion": "Waikato",
"postalCode": "3204",
"addressCountry": "NZ"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"bestRating": "5",
"reviewCount": "87"
},
"sameAs": "https://www.google.com/maps/place/Coopcafe/reviews"
}
Online or national business example
Scenario: A web design agency serving clients across New Zealand
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Design Webs",
"url": "https://www.designwebs.com",
"description": "We help clients across New Zealand with custom website design and SEO services.",
"telephone": "+64 7 987 6543",
"email": "hello@designwebs.com",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"bestRating": "5",
"reviewCount": "240"
},
"sameAs": "https://www.google.com/maps/place/designwebs/reviews"
}
Tips for best results
Always use real, accurate details.
Keep your business name consistent with your Google Business Profile.
Only include reviews that are public and verifiable.
Update your schema if your address, phone, or rating changes.
An accurate business schema helps:
Google display your information clearly in search results (like business panels or “Local Pack”).
AI tools like ChatGPT and Gemini identify your business correctly and reference you more reliably.
Boost trust and credibility with customers.
Adding schema is a small step that can make a big difference to how your business is found, understood, and recommended by search and AI tools.
Why is the industry list limited?
When you choose an industry for your website, you might notice the list isn’t endless, and sometimes your exact business type isn’t there.
That’s because Rocketspark’s industry options are based on Schema.org, which is the global standard used across the web for defining business types.
So rather than inventing our own industry types, we match what Schema.org currently supports.
If Schema.org adds more industry types in the future, we’ll be able to add them too.
Can’t find the perfect match?
If you can’t see an industry that feels quite right, the best approach is to choose the closest available option.
Or, if you want a bit of extra help, you can use ChatGPT to find the best match from the official Schema.org list.
Here’s a prompt you can copy and paste:
Using the list within this link only: https://schema.org/docs/full.html
What business type should [yourdomainname] be?
If there is a subtype (for example: “Store” → “WholesaleStore”), please provide the exact subtype to use.
This can help you quickly find the closest industry category that Schema.org recognises.
Please contact support@rocketspark.com if you have any questions