If you are looking at the graph in Rocketspark and wondering what the terminology means for each metric, please use the guidelines below.
What each metric means:
| Metric | What does this mean? |
Available on plan: What are the plans? |
| Compare to previous |
A comparison of the current data to the selected previous period, allows you to track trends and performance changes. |
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| Sessions | The total number of visits to your website, including all user interactions within a single visit. A session ends after 30 minutes of inactivity. |
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| Users | The unique visitors to your website during the selected time period. Each visitor is counted once, regardless of how many times they return. |
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| Average Session Duration | The average time users spend on your site during a session reflects engagement and interest levels. |
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| Events Per Session | The average number of tracked interactions (like clicks, video plays, or downloads) per session. |
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| Online Sales - if you have a store | The total revenue generated through e-commerce transactions completed on your website. |
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| Forms Sent | The total number of forms successfully submitted by users, such as contact or signup forms. |
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| Mobile Calls | The number of phone calls initiated by users clicking a call button or link on mobile devices. |
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