Rocketspark automatically sends purchase data to Google via Google Analytics. This can help give you a picture of your purchases and how they fit with your visitor data.
You will need to ensure you have setup Google Analytics and added your GA4 ID number to your Rocketspark site for everything to work.
The Data that is sent to Google when this is set is:
Google Value | Rocketspark Value |
transaction_id | Order ID |
value | Total order value |
currency | Shop currency |
tax | Total order tax value |
shipping | total order shipping value |
coupon | Coupon code |
For each item in the transaction, we deliver the following | |
item_id | Product SKU |
item_name | Product Title |
price | Individual item price |
quantity | Number of this item sold |
item_category | Product category |
item_brand | Product brand |
item_variant |
Product variant title |
Note: we have found there can be done discrepancies with the values in Google as some customers may be blocking tracking or data from their device. This can cause the sales and values to be less than what you see in your Rocketspark dashboard.