Instagram has recently announced a new shopping feature by which you can tag up to five products on each of your original Instagram posts or up to twenty products per carousel. Having this feature enabled, your customer can access to pricing and product details both within the Instagram feed and through the Shop button on your business profile. What's more, it's such a cool way to inspire your customers to view or even purchase in your Rocketspark shop by giving them an immersive storefront in Instagram with a single tap.
In order to help our e-commerce customers to learn about this new feature, we have tested the setup with one of our Rocketspark websites Pure and Wholesome and created a help guide below as per our own experience. However, as it's a brand-new feature which is still in its immature phase, there might be continuous updates coming up in the future and instgram's support guides are a little skinny on detail. If your setup experience is different from what we indicate below and if you have any questions or problems in getting it work, we suggest you try to contact Instagram or Facebook support teams for help.
We found the set up process a little confusing and you might find it tricky to set up on your own. If you are keen to get somebody else to assist you with the setup, please contact us so that we can refer you to an expert partners and they can provide a quote to set up Instagram Shopping for you.
Here are the steps from our own learning on how to enable Instagram Shopping using Rocketspark's Google Shopping feed.
1. Change your Instagram profile to a business profile and link to your business Facebook page.
1.1 Open Instagram on your mobile, go to your Profile in the bottom right corner, click the burger menu in the top right corner. Go to Settings -> Account.
1.2 Choose Switch to Professional Account and select the Facebook page you'd like to associate with your Business Profile on Instagram with. Make sure your profile is set to Public as Private accounts can't switch to Business Accounts.
1.3 On the Set Up Your Business Profile page, review your business's contact information, make any changes and tap Done.
Note: Currently, a Business Profile on Instagram can only be connected to a single Facebook Page.
2. Create a catalog in Facebook Business Manager using Rocketspark Google Shopping feed.
Our Google Merchant Feed is an XML file which Facebook can access and fetch information from automatically and build the data feed in your catalog.
2.1 Go to the Google Merchant menu in your dashboard Shop Settings.
2.2 Copy your Google Merchant Feed URL.
2.3 Go to your Facebook Business Manager, select Data Sources in the sidebar and choose Catalogs.
2.4 Create a new catalog by clicking the Add button and choose Create a New Catalog.
2.5 Give your catalog a Name, choose the Type of your catalog, and add people who can access your catalog.
2.6 Navigate to Connect Pixels & Apps to Catalog, choose the catalog that you've just created.
2.7 Add Products to Your Catalog by Use Data Feeds.
2.8 Choose to Set a Schedule for "How do you want to upload your data feed?" We recommend Scheduling Your Automatic Uploads Daily. Enter your data feed name and select your default currency as same as your Rocketspark shop default currency.
2.9 You will see Your data feed is being uploaded. Once done, check if all products in your Rocketspark shop have been added to the catalog from the Products tab.
3. Getting approved by Instagram.
Once you complete the above requirements, your Instagram business profile will be reviewed for access to the shopping feature. Usually, the review process takes a few days but sometimes it can take longer if the Instagram team needs to look into more details. There is no need to apply for the approval. If your account is approved, you will receive a notification on your Instagram business profile. A step we found confusing is that Instagram doesn't provide any indication that the approval process is in process so we just had to wait and check. Once approved you'll see a Shopping option when you go to Settings in your Instagram App. If you don't see Shopping under Business Settings, your account either is still under review or it hasn't been approved for shopping on Instagram. Please contact Instagram for further assistance.
4. Tag products in your posts on Instagram.
4.1 Tap to go to your Profile. Tap the Get Started alert at the top of your Profile. If you don't see the alert in the image above, tap -> Shopping -> Continue -> Select a Product Catalog to connect to your Instagram Business Profile -> click Done.
4.2 To tag products in your posts: Select a photo and add a caption, effects and filters -> Tap the product in the photo that you want to tag -> Enter the name of the product you want to tag, then select it as it appears in the search box -> Click Done -> Click Share.
4.3 When your post with tagged products has been approved, your audiences would be able to see the product name and pricing when viewing the post. When clicking into the product tag, they will see a more detailed product page on Instagram with information retrieved from your Google Shopping feed, including
An image of the product from your post.
A description of the product.
How much the product costs.
A link that takes them directly to your Rocketspark shop, where they can purchase the product.
They will be directed to the product page in your Rocketpark shop when clicking View on website and make a purchase on your Rocketspark website.
The images below show the flow from Instagram to the Website or check out the little guy below at https://www.instagram.com/pureandwholesome/ to see it in action.
- You can tag products in both new and existing posts from your Instagram business profile. You can tag up to 5 products per single-image post or 20 products per multi-image post.
- You can edit or delete products you've tagged in single image posts on Instagram, but keep in mind that for multi-image posts, you can't edit or delete tagged products once your post has been published.
- If you delete a product that's associated with your business profile, the associated tag will be removed from any posts the product is tagged in.