Schema markup / structured data helps search engines understand the content better on your website and display it in a more informative way in search results. For example, you might use schema-structured data to mark up information about events, recipes, products, reviews, and more.
To understand Schema markup better and best practices, please refer here: What is Schema?
How to add Schema to a page on your website
Rocketspark adds Schema markup for products and blog posts. However, for regular pages, it will be up to you to add schema to the page if you want this.
For example, if the page is talking about a job posting, you would add a code block containing the job posting schema and provide structured data on the salary, location, etc.
- To generate schema markups, you could use a Schema Markup Generator.
- Then on your Rocketspark website, you can add that schema markup to a page by using a custom HTML block.