Sometimes you'll want certain products to show first in your store. To do this, you can feature a product.
To feature a product, simply click the star above the product in Grid View:
Or if you're in Edit Product mode, click the star beside the product status drop-down:
Once you've done this, the product will appear at the top of your store, and will also be placed at the top with any filters applied (Categories, Brands, or Tags).