This help guide will show you how to add an e-commerce checkout success tracking code to your shop. This feature is used for specifically tracking your online shop checkout success page so that you can measure your advertising campaigns that lead to purchases. Google Adwords and Facebook tracking success codes are the most popular types of conversion tracking used in conjunction with their paid advertising services.
If you don't have a tracking code already, you'll need to sort this first within your Adwords or Facebook account. Once you've chosen a company to go with, you'll be provided a 'tracking code'.
- Firstly, you'll need to make sure you're logged into your website dashboard using login details
- Click on the settings gear next to Shop
- Click Store Preferences
- Go to the Checkout Success tracking code section and paste in the code, then click Save
You can also track conversions directly in Google Analytics, check out this help guide: How do I set up Ecommerce Tracking in Google Analytics?
The code saved here will run on the success page of your shops' checkout. It is important that this code is error-free and does not affect the operation of your website. It is recommended that you put a test order through to check that your site still operates as expected. We don't allow tracking of order values or totals to third-party scripts at this stage.