It is important to set up your price field as it is a required field. You can set up the price field when creating or editing your product. This can be changed at any time, this is helpful if you have a price increase/decrease on a product.
This is the tax inclusive sale price which is shown to the customer is a required field unless your shop is in Catalogue only mode or this individual product is using Catalogue only for the Product Status.
When the product has variant mode enabled, the price must be managed at the SKU line.
RRP (Recommended Retail Price) or Why Pay? Feature
You may also want to have a RRP (Recommended Retail Price) or Why Pay? price displayed on your products. To do this, you need to turn on this function in your Dashboard. Please note the Why Pay label is not available to add to products with Variants turned on.
1) Click the Shop Settings cog
2) Click Currency Details
3) Tick the box Enable price comparison label, change the label name if you wish and click Save
4) Once you've done this you can go back to your shop area and begin to add to your products.