This is a required field.
This is the tax inclusive sale price which is shown to the customer. It is a required field unless your shop is in Catalogue only mode (this is where your entire shop is for viewing only - email firstname.lastname@example.org for more details) or this individual product is using Catalogue only for the Product Status.
When the product has variant mode enabled, the price must be managed at the SKU line.
RRP (Recommended Retail Price) or Why Pay? Feature
You may also want to have a RRP (Recommended Retail Price) or Why Pay? price displayed on your products. To do this, you need to turn on this function in your Dashboard
1) Click the Shop Settings cog
2) Click Currency Details
3) Tick the box Enable price comparison label, change the label name if you wish and click Save
4) Once you've done this you can go back to your shop area and begin to add to your products.